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By Harold Davis With David Iwanow
Publisher: O’Reilly Media | Release Date: November 2009 | 432 Pages

With this book, you’ll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google’s advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don’t, and why.
Full Description
With this book, you’ll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google’s advertising programs in particular help you make money.

You’ll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don’t, and why. Google’s ad programs can help any business with a web presence, and this guide explains precisely how to use them.

* Learn how to create effective campaign plans for your website
* Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
* Drive traffic to your website and make money as an advertising host
* Add AdSense code and Google search to your site
* Learn how content, search, and referral ads perform
* Create and edit AdWord campaigns
* Monitor AdWords activity and improve your campaign’s performance

http://hotfile.com/dl/18798528/82293ed/Google.Advertising.Tools.rar.html

This is a practical, project based series that will give viewers a new appreciation of some of Photoshop’s most creative tools. Viewers will gain a new appreciation for Smart Object workflow, Photoshop 3D, and 32-bit color space.
The project-based chapters begin with valuable tips for artistic compositing including using channels for difficult masks and sophisticated layer management with Smart Objects. In addition, viewers will explore 3D Modeling?using only tools found in Photoshop? as well as a practical workflow for merging 3D layers with models from outside sources. The training also introduces viewers to techniques for texturing and lighting models using the 3D Panel, choosing appropriate scene settings & render presets and creating photorealistic detail.

Code:

http://hotfile.com/dl/18775726/8ece811/Tt_AP.part1.rar.html

http://hotfile.com/dl/18775728/04896e1/Tt_AP.part2.rar.html

http://hotfile.com/dl/18775730/1d4acab/Tt_AP.part3.rar.html

http://hotfile.com/dl/18775731/c3635f2/Tt_AP.part4.rar.html

408 pages | May 1, 2002 |ISBN:002864316X | PDF | 4.17 MB

Amazon.com Review:
The Complete Idiot’s Guide to Creating an HTML Web Page offers quick and easy guidance for designing and creating Web pages. In light-hearted and entertaining language, this guide explains HTML basics and Netscape extensions and how to work with images, create forms, put your page on the Web, and spruce up your page. Although it is written for neophytes, this guide assumes that you have a browser and Internet access. The text begins with the top ten steps to a perfect Web page and then jumps right into the design process.
You will learn how to use various HTML editors, where to get free graphics, and how to implement the tips on Web page style. The included floppy disk features HTML examples from the book, sample graphics, an FTP client, HTML editors, graphics shareware, and a Zip application.

rapidshare Download:
Code:

http://rapidshare.com/files/312166648/Creating_a_webpage_5th_edition.rar.html